insights/
10 pages · Updated April 27, 2026
Pages
- **Abstract**
- Back-to-College Is a Three-Phase Purchasing Cycle
- Student AI Usage: A Market Forming in Real Time on Campus
- A Matched-Market Experiment on Campus Media and Student Sales Outcomes
- **Community Is Primarily In-Person**
- Online Retail on Campus: Frequency, Planning Behavior, and the Moments That Drive Purchases
- Insights
- Competing for Attention: A Campus Study with Google Gemini
- When Presence Changes Preference: A Campus Study with Uber Eats
- Student Streaming Habits: Platforms, Price Sensitivity, and the Social Context of Viewing